September 2007
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An Ode to Difficult Geniuses

Years ago when I was in advertising, an art director, aware that I was frustrated trying to manage a group of what seemed to be overbred, tightly wound creative types, told me that I had to learn how to “ride the white elephant.” He explained that white elephants were believed to be as royal as kings, and moreover, they knew they were as royal as kings. So you couldn’t manage them like regular elephants, because they would refuse to participate.