thinking/critical

Consider how many customer issues are caused by lack of clear expectations. If an advertising group is fixated on the beauteousness of their designs, their photos, or their words, they may enhance the advertising to the point that the product is no longer accurately depicted. Customers become frustrated when the product they receive doesn’t compare to the product they expected.

This article isn’t about the countless issues that get in the way of cultural buy-in, though the list is long: mavericks who eschew committing to the group, senior management who will talk the talk but can’t walk it, dysfunctional players who get satisfaction from disrupting emerging cohesion, and an assemblage of individuals who for a variety of reasons related to intellect, interest, or initiative simply don’t get it. That list will always exist, and focus on eradication of the barriers to cultural buy-in will not lead to success.