May 2008
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Sunday_Evening_Reflection.MP3

On any given Sunday evening a significant percentage of the workforce is dreading the end of the weekend. If you’re one of them, and if your reason for dreading work is that someone – or some thing – is keeping you from being effective, you may want to listen to this.

When advertising, don’t start in the middle!

Worried about wasting advertising dollars on substandard promotional efforts? Don’t lose sleep over designing your next advertisement or marketing campaign. These eight simple steps will make the process of writing effective copy and creating strong graphic design much easier.