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	<title>thinking/critical &#187; branding</title>
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	<description>bringing critical perspective to the living of business</description>
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		<title>Hold the crystal goblet, give me the Boone’s Farm</title>
		<link>http://hill-management.com/wordpress/2009/06/hold-the-crystal-goblet-give-me-the-boone%e2%80%99s-farm/</link>
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		<pubDate>Fri, 05 Jun 2009 19:49:15 +0000</pubDate>
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				<category><![CDATA[branding]]></category>
		<category><![CDATA[communications]]></category>
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		<guid isPermaLink="false">http://hill-management.com/wordpress/?p=283</guid>
		<description><![CDATA[People are getting all wrapped up in social media, thinking social media is the point. Social media is just a delivery device – a delivery device that any junior high school student can master. Marketing is the point, and content is the requirement.]]></description>
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		<title>Change mismanagement</title>
		<link>http://hill-management.com/wordpress/2009/03/change-mismanagement/</link>
		<comments>http://hill-management.com/wordpress/2009/03/change-mismanagement/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 02:38:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[economics]]></category>
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		<category><![CDATA[management and leadership]]></category>
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		<guid isPermaLink="false">http://hill-management.com/wordpress/?p=218</guid>
		<description><![CDATA[The changes you choose to make now will have tremendous impact on the success you can expect in the future. Too many companies are cutting loose important (strategic) talent, eliminating their advertising budgets, changing their marketing strategies, and reducing their operations to customer-unfriendly shells in fear-fueled efforts to survive. ]]></description>
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		<title>Familiarity breeds content</title>
		<link>http://hill-management.com/wordpress/2009/03/familiarity-breeds-content/</link>
		<comments>http://hill-management.com/wordpress/2009/03/familiarity-breeds-content/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 03:08:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
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		<description><![CDATA[Our increasingly complex world creates consumers who seek familiarity and recognizable patterns to ease their decision-making. Business owners who sell their differences while making themselves seem very familiar will achieve the greatest success.]]></description>
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