thinking/critical

When a company fails to establish compelling reasons to buy its products, it is reduced to competing on price. This is market reactivity as a form of strategy, and it’s an excellent formula for going out of business. Don’t set your business up to fail. Follow sound strategic principles to differentiate your business and remove yourself from the price game.

or Distilling customer relationship publishing into one simple blog post     I read dozens of business books and articles every month, and I look for common threads between them. Not surprisingly, I find more common thought than innovative or divergent thought in business theory. In general that’s good, because it means that ideas are [...]

Most of us spend our lives growing into an ability to face reality, only to find out that reality isn’t all its cracked up to be. After all, it can’t take you anywhere else but here, can it?

The biggest danger to a business owner is lack of originality – generally demonstrated by virtue of getting trapped in his or her industry’s trends. Industry trend following simply turns your business into a commodity business. Avoid the trap, and maintain your margins.

Executives who fail to master a broad understanding of technology applications risk holding their organizations hostage to their lack of knowledge.

Fight or flight syndrome leaves out an important – and destructive – third reaction. Freeze. Are you doing the business equivalent of the suicidal bunny routine?

The good work of evaluating comparative risk can be undermined by basic human frailty. Today’s article takes another look at the challenge of choosing.

Much of the criticism leveled at today’s business leaders is called for, but there is one aspect of leadership responsibility that is poorly understood. Leaders are compensated for making decisions – frequently very difficult decisions with no clear right answer. Today’s blog explores this idea.

The changes you choose to make now will have tremendous impact on the success you can expect in the future. Too many companies are cutting loose important (strategic) talent, eliminating their advertising budgets, changing their marketing strategies, and reducing their operations to customer-unfriendly shells in fear-fueled efforts to survive.

Our increasingly complex world creates consumers who seek familiarity and recognizable patterns to ease their decision-making. Business owners who sell their differences while making themselves seem very familiar will achieve the greatest success.