thinking/critical

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Distilling customer relationship publishing into one simple blog post
 
 

I read dozens of business books and articles every month, and I look for common threads between them. Not surprisingly, I find more common thought than innovative or divergent thought in business theory. In general that’s good, because it means that ideas are being tested for practical [...]

People are getting all wrapped up in social media, thinking social media is the point. Social media is just a delivery device – a delivery device that any junior high school student can master. Marketing is the point, and content is the requirement.

Websites, social media, blogging, and other forms of interactive marketing have greatly enhanced the marketing potential of most organizations. But beware the temptation to believe that these are all you need, or that any of them are actually “free!”

In the 1960s Marshall McLuhan – the modern media world’s most prescient cultural forecaster – said “we are always living way ahead of our thinking.” This article examines how that truth influences most business failure to successfully market products to customers.

Without the support of wild growth based on expansion, we must return to offering things of inherent, comparative value. Relationships are once again essential to business success. Relationships within the business, and relationships with the customers, vendors, and communities the business depends on. But has our understanding of relationship become superficial?

For those of us who are or aspire to be leaders, the choice must be about more than the increased paycheck. The choice must be about having a passion to lead, a belief that you can make a positive difference, and a willingness to be criticized, disliked, and argued with for the sake of progress.

One topic that seems to create a lot of concern – with both customers requiring consulting and blog readers – is the topic of using systems to facilitate communication. There are three camps. Camp 1 is the group who is convinced that systems create bureaucracy, slow down the process, and undermine creativity. Camp 2 is [...]

The relationships we have at work are significant. Like our families of birth, we generally have little control over who the members of the family are. Our work relationships have the power to bring us joy or cause us anguish. They can lead to the greatest creative breakthroughs or significant physical and mental breakdowns. Or they may be nowhere near those highs or lows, just droning on in the background of our work life, not driving us crazy but not making our lives any richer either. The bottom line for business is that an organization filled with happy humans is more likely to be profitable than a similar business filled with the unhappy sort. In his book The Relationship Cure, Gottman says “A bid can be a question, a gesture, a look, a touch – any single expression that says “I want to feel connected to you.” A response to a bid is just that – a positive or negative answer to somebody’s request for emotional connection.” According to Gottman, there are three types of response to bids: turning toward responses, turning away responses, and turning against responses. One example from the book (pp 36-37) works as follows:

Our discomfort with truth-telling leads us to say we like things we don’t actually like. Such as your girlfriend’s chicken tortilla soup, which tastes like soggy flour. But you can’t say that, so you eat it while cringing inwardly. When does she find out? When she’s been your wife for two years and suddenly you can no longer tolerate it and you blurt out that you absolutely hate that stuff. The risk that was avoided during the courtship was not the risk of hurting her feelings. Not really. It was the risk of mustering enough courage to say what you thought in a kind and loving manner. If receiving feedback is difficult, giving it is more so.