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Distilling customer relationship publishing into one simple blog post
 
 

I read dozens of business books and articles every month, and I look for common threads between them. Not surprisingly, I find more common thought than innovative or divergent thought in business theory. In general that’s good, because it means that ideas are being tested for practical [...]

When advertising, don’t start in the middle!

Worried about wasting advertising dollars on substandard promotional efforts? Don’t lose sleep over designing your next advertisement or marketing campaign. These eight simple steps will make the process of writing effective copy and creating strong graphic design much easier.