September 2010
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Hold the crystal goblet, give me the Boone’s Farm

People are getting all wrapped up in social media, thinking social media is the point. Social media is just a delivery device – a delivery device that any junior high school student can master. Marketing is the point, and content is the requirement.

When advertising, don’t start in the middle!

Worried about wasting advertising dollars on substandard promotional efforts? Don’t lose sleep over designing your next advertisement or marketing campaign. These eight simple steps will make the process of writing effective copy and creating strong graphic design much easier.