thinking/critical

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Distilling customer relationship publishing into one simple blog post
 
 

I read dozens of business books and articles every month, and I look for common threads between them. Not surprisingly, I find more common thought than innovative or divergent thought in business theory. In general that’s good, because it means that ideas are being tested for practical [...]

People are getting all wrapped up in social media, thinking social media is the point. Social media is just a delivery device – a delivery device that any junior high school student can master. Marketing is the point, and content is the requirement.

Websites, social media, blogging, and other forms of interactive marketing have greatly enhanced the marketing potential of most organizations. But beware the temptation to believe that these are all you need, or that any of them are actually “free!”

Without the support of wild growth based on expansion, we must return to offering things of inherent, comparative value. Relationships are once again essential to business success. Relationships within the business, and relationships with the customers, vendors, and communities the business depends on. But has our understanding of relationship become superficial?

The relationships we have at work are significant. Like our families of birth, we generally have little control over who the members of the family are. Our work relationships have the power to bring us joy or cause us anguish. They can lead to the greatest creative breakthroughs or significant physical and mental breakdowns. Or they may be nowhere near those highs or lows, just droning on in the background of our work life, not driving us crazy but not making our lives any richer either. The bottom line for business is that an organization filled with happy humans is more likely to be profitable than a similar business filled with the unhappy sort. In his book The Relationship Cure, Gottman says “A bid can be a question, a gesture, a look, a touch – any single expression that says “I want to feel connected to you.” A response to a bid is just that – a positive or negative answer to somebody’s request for emotional connection.” According to Gottman, there are three types of response to bids: turning toward responses, turning away responses, and turning against responses. One example from the book (pp 36-37) works as follows: