thinking/critical

Most of us spend our lives growing into an ability to face reality, only to find out that reality isn’t all its cracked up to be. After all, it can’t take you anywhere else but here, can it?

Fight or flight syndrome leaves out an important – and destructive – third reaction. Freeze. Are you doing the business equivalent of the suicidal bunny routine?

The changes you choose to make now will have tremendous impact on the success you can expect in the future. Too many companies are cutting loose important (strategic) talent, eliminating their advertising budgets, changing their marketing strategies, and reducing their operations to customer-unfriendly shells in fear-fueled efforts to survive.

A depressed economy takes existing conditions and magnifies them. It’s like stop-action photography. The bad business decisions we make that would normally unfold over years, instead unravel in a year, a quarter, or even a month. This is how we explain some organizations in every industry thriving while their competitors contract and fail.

The difference between small and large business is a difference of scale. All the same things need to be done, from sales to service, from information management to product development, from ordering supplies to cleaning the bathroom. And don’t forget the taxman. It is no surprise that business owners find themselves far far from the activities that drive revenue and profits – and they don’t know how they got there. This small exercise could mean the difference between a day well spent, and a day sent down the well.