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Hill Management Group, otherwise known as ‘The Werx’

Hill Management Group, LLC (HMG) is the corporate entity that owns StrategyWerx, MentorWerx, and SupportWerx. We also have a publishing group called Mardrea Press.  Each of our brands has its own website where you can learn more about what we do.

Who is Hill Management Group?

Andrea Hill headshotHMG is owned by Andrea Hill.  Andrea has over 25 years professional experience as the CEO and president of start-up through mid-sized companies, and she has demonstrated serial success in leading companies through rapid and profitable growth. Her experience spans multiple industries as the CEO of Rio Grande Jewelry Supply, the president of international clothing manufacturer and direct marketer Fulcrum Direct/After the Stork, president of marketing services firm Anthill Marketing, and a founding senior executive of Playboy’s direct marketing catalog operations in music and video.

Andrea’s particular expertise is in preparing companies for growth – whether they seek to improve cash-flow for organic growth, or acquire angel or institutional investors. She uses proprietary processes for strategic planning, branding & marketing strategy, operations improvement and management, human resources strategy, and financial reporting – all areas which must be perfected in order to improve the bottom line or approach serious investors.

She is also very well known for her ability to explain business concepts in clear, accessible, easy-to-implement terms, and is a much sought-after speaker and teacher.

In 2007 Andrea formed HMG, providing strategy consulting, business education, branding, and marketing services to small and mid-sized businesses. HMG began as StrategyWerx, a strategy consultancy serving the jewelry, arts, craft and lifestyle-brand industries. Many companies now also have many staff working from home so if that is the case for your business make sure you know how to monitor work from home as that is so important.

However, it quickly became apparent that HMG accounts were unable to act on much of the marketing advice that was given, because they lacked internal marketing staff to do so. When Andrea tried to build a database of marketing companies that were suitable to serve these businesses, she hit a brick wall. She didn’t want to offer a patchwork of freelance graphic designers, copy-writers, and social media marketers to her clients. Even if this type of arrangement had been manageable, Andrea found very few freelancers who understood marketing sufficiently to execute a strategic marketing program. So in 2008, Andrea formed SupportWerx to serve as a specialty marketing agency to small business owners.

In 2013 Andrea formed a third brand, MentorWerx. This fulfilled a long-term goal for her of offering business education in affordable increments to creative-based business owners who need to fill in their business knowledge gaps in order to become stronger managers and leaders.